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Thriving in constraints. Hub Milano 0.18: a case study for high-quality communication design, in Les vulnérabilités à l’épreuve de la sobriété : apports et perspectives pour les disciplines de conception
The article investigates the relationship between communication quality and resource scarcity in the public sector. Through the case study of Hub Milano 0.18, it highlights designers' strategies for generating high-quality communication amidst social and contextual challenges. Three critical axes – scalability, flexibility, and replicability – are emphasized to illustrate the approaches to resource management: scalability allows both minimal interventions and complete customization of spaces; flexibility enables reconfiguration and multifunctionality, adapting to diverse needs; replicability ensures the project's enduring impact across various contexts and times. Through tangible examples, the article presents communication design artifacts and experiences aimed at fostering positive societal impacts.